PriceMole Partnership with PerTronix Performance Brands


PriceMole is an app that lets you quickly set up an automated competitor price tracking and dynamic pricing solution for your store. And an essential for eCommerce to stay competitive in the market.

We asked our partners to share their eCommerce challenges over the past and how Partnership with PriceMole helped them save time, saved money, and increased productivity.

PerTronix Performance Brands never hesitated to share their experience and positive results using PriceMole.

Who is PerTronix Performance Brands?

PerTronix Performance Brands offers a variety of Car Accessories and Parts. Known initially as Per-Lux, the company was founded in 1962 and has been in the industry for almost 52 years. Primarily a manufacturer of driving and fog lights for the heavy-duty truck market. However, they also developed an electronic ignition system. They also started manufacturing the Ignitor. And soon, the Ignitor was introduced to the automotive market, offering its superior performance in 1985. In 1991, Tom Reh acquired the Ignition Division, and PerTronix was born with a total commitment to the ignition market. In the years that followed, the reliable, high-quality, competitively priced Ignitor took over the industry with Sales of Over 4 million units to date. The expertise and industry knowledge within PerTronix had the team set their sights on new product segments, and so began the legacy of PerTronix Performance Brands.

Question: Whom do we have the pleasure of speaking with today? Please tell us a bit more about yourself.

Answer: Kelli, PerTronix Performance Brands, Marketing Director for an automotive aftermarket parts manufacturer.

Question: What challenges/problems necessitated a change that made you start looking for competitor tracking and repricing tools?

Answer: Our industry is competitive in price, and we needed better visibility of our competitor's pricing in the retail channel.

Question: What made our solution at PriceMole stand out over others that you researched?

Answer: PriceMole had all the features we were looking for, including the dashboard, notifications, import/export features, reporting, and the functionality of the pricing strategies, not to mention that it integrated seamlessly with Shopify. The onboarding process with PriceMole and their support was top-notch.

Question: Did the PriceMole team help with implementation? If so, how?

Answer: The Shopify integration was seamless, and there was thorough training on how to use the app. They ensured we were synced up and helped us to populate our competitors' URLs which was a huge time saver and enabled us to get up and running quickly.

* PriceMole Competitor Discovery Service helped PerTronix Performance Brands get set up as fast as possible with reliable and accurate data.

Question: How has PriceMole helped since implementation? Has this solution saved money and/or increased productivity?

Answer: Dynamic pricing is a part of our industry, so we've seen hundreds of price optimizations to ensure we remain competitive. Hundreds of hours have been saved not having to scour data.

* In the last two years, by using PriceMole automation for competitor tracking and Dynamic pricing, PerTronix Performance Brands has saved more than 24 hours a week, manually checking prices and repricing = 1248 hours saved this year. Additionally Pertronix boosted profits by an average of 9% week by week, but a few weeks saw boost of sales/profits of 17%, by automatically optimizing prices at the right time.

Question: Is there anything else you would like to share or that we should know? :)

Answer: ____________________________________________________________________________

There you go! Thank you to Kelli, Marketing Director of PerTronix Performance Brands. Visit Pertronix for your most extended availability of aftermarket automotive parts manufacturer in the United States. Look no further! Visit them at or talk to them now!

PriceMole's primary goal has been helping retailers, and brands succeed with competitor price tracking and dynamic pricing. And we are delighted with the results for PerTronix Performance Brands. We look forward to being their partner for many years to come.

What about you? What industry are you competing with? Are you selling Women's Apparel? Gadgets and Electronics? Or are you also looking to break into the Car Accessories and Parts industry? Let us know! Let's talk about how automating competitor price tracking and repricing can boost your profits. And be one of our satisfied partners! Come check us out at PriceMole, Shopify, and Bigcommerce. Or talk to us now!