Black Friday 2025: Shopify Plus Trends and Strategies You Need to Know

Nov 21, 2025 by Dara
1spzoqw

Black Friday is no longer a single shopping day—it’s a full shopping season fueled by data, speed, and smarter pricing decisions.

As we move closer to Black Friday 2025, the numbers paint a clear picture of just how massive this event has become. Last year alone, shoppers spent a record-breaking $74.4 billion online worldwide on Black Friday, a solid 5% jump from 2023. In the U.S., online sales climbed to $10.8 billion—up 10% year over year. And shoppers are now doing most of their buying on their phones, with nearly 70% of purchases coming from mobile.

Across the entire holiday weekend, from Thanksgiving through Cyber Monday, total online spending hit $241.1 billion. Even more interesting, $18.2 billion of that came from Buy Now, Pay Later options—a sign that convenience and flexible payment choices are shaping how people shop today.

For Shopify Plus and BigCommerce, these numbers aren’t just facts—they show the huge opportunity for those who move fast, track competitors, and price smartly. Shoppers are more mobile, more careful with money, and more likely to compare prices than ever. To succeed, retailers need tools like PriceMole that make competitor monitoring and dynamic pricing simple and fast.

Check out: Shopify’s 26 Black Friday Promotion Ideas to Boost Sales (2025)

The Big Picture and AI’s Role for Shopify Plus

AI is becoming a key part of how people shop during Black Friday and Cyber Week. About 81% of shoppers would consider using AI to help with holiday shopping, whether to find the lowest prices across multiple sites (65%), track price drops and coupons (55%), compare product reviews (46%), or generate gift ideas and shopping lists (33–36%). While only 10% discover deals through AI tools like ChatGPT or Gemini, nearly 1 in 10 say AI influences where they shop.

At the same time, Black Friday is no longer just about deep discounts. The season now stretches from early November through Cyber Monday and into the Cyber Ten shopping window. Shopify Plus and BigCommerce stores that track competitors in real time, automate pricing with tools like Oracle Price, and respond quickly to market changes will have a clear advantage during this longer, data-driven shopping cycle.

What Shoppers Are Prioritizing in 2025

1. Value‑Driven Shopping

Retailers are seeing a major shift: shoppers aren’t just looking for discounts—they’re looking for value. According to the Deloitte 2025 Holiday Retail Survey, seven out of ten consumers across all income groups are engaging in value‑seeking behaviors—that means choosing quality, convenience or brand trust, not just the lowest price.

Additionally, more than three‑quarters (77%) of shoppers expect higher prices on holiday goods, and 57% expect economic conditions to worsen, underscoring how cost and value are dominating priorities.

For Shopify Plus merchants, this means your pricing, positioning and messaging must convey clear value—not just a discount.

2. Mobile‑First Experience

Smartphones are now central to ecommerce. Industry research predicts that mobile commerce will account for roughly 59% of total online retail sales in 2025, with global mobile commerce revenue set to surpass $4 trillion.

In the U.S., approximately 76 % of adults already use a smartphone to shop online.

For Shopify Plus and BigCommerce stores, this means optimizing for mobile checkout, speed and responsive pricing isn’t optional—it’s mission‑critical.

3. Extended Shopping Window

Black Friday has shifted from a one-day rush to a full, extended shopping season, with retailers now launching early deals, stretching promotions through Cyber Week, and continuing with "Aftershock" offers into December. Shoppers have become more strategic, waiting for better timing, loyalty perks, and bundle deals rather than buying out of urgency. This is why Black Friday after-sales campaigns are rising—they keep customers engaged, lift average order value, encourage repeat purchases, and maintain visibility during a noisy holiday period.

For Shopify Plus brands, this is the perfect moment to use automation and smart pricing tools to personalize offers and keep customers coming back throughout the entire extended season.

4. Sustainability and Purpose

Black Friday may feel like a discount-filled celebration, but behind the bargains lies a huge environmental toll. As consumerism ramps up—especially online—transport emissions spike, and returns multiply, generating as much as 15 million tonnes of CO₂, the equivalent of emissions from three million cars. Packaging waste also explodes, with cardboard, plastic, and bags piling up.

Additionally, high-demand items like electronics and fast fashion come at a hidden cost: the raw resources required to produce them (for example, an 80-g phone requires over 44 kg of natural resources).

To counter this, green alternatives like Green Friday, which promotes thrift, repair, and local sustainable brands; Giving Tuesday, a day of generosity and sustainability; and Buy Nothing Day, where some brands even shut down so people can reflect, not spend.

For Shopify Plus, lean into sustainability as part of your Black Friday strategy—launch a "Green Friday" collection with eco-conscious or refurbished items, offer repair or recycling programs, and promote them via targeted campaigns. Not only does this help the planet, but it also builds brand trust and loyalty among increasingly conscious shoppers.

Trending Product Categories for 2025 according to Shopify

  1. Motor vehicle parts – dashboard accessories and other practical upgrades.
  2. Activewear – leggings, shorts, and workout essentials.
  3. Digestive supplements – health and wellness-focused products.
  4. Wall tiles – home improvement and interior upgrades.
  5. Energy drinks – functional beverages gaining popularity.
  6. Puffer jackets – seasonal and practical outerwear.
  7. Crop tops – casual and fashion-forward apparel.
  8. Seeds and gardening products – DIY and sustainability-driven purchases.
  9. Instant coffee – convenience-oriented, high-demand beverage products.

These categories are trending due to significant year-over-year sales growth from September 2024 to September 2025, coupled with strong search demand and consumer interest, as shown by Google Trends. They also reflect shifting shopper priorities, including a focus on health, home improvement, sustainability, and style.

Amazon and Other Marketplaces

Marketplaces like Amazon, eBay, and Etsy are great tools for spotting trending products based on real sales and popularity. For example:

  • Amazon: Browse the Best Sellers page to see the top-selling items across categories like Beauty and Home.
  • eBay: Check the Trending Deals section to find products generating the most attention.
  • Etsy: Explore the trending items section for editors’ picks and popular handmade goods.
  • Social Media: Platforms like Instagram allow you to track popular hashtags related to your store and products.

Identifying a trending product is just the first step in building your business. Once you know what to sell, focus on understanding your customers, creating a strong brand, and developing a solid business plan.

Source: Shopify

Understanding Dynamic Pricing: What It Is and Why It Works

Dynamic pricing is the practice of adjusting prices in real time based on market demand, competitor activity, and overall conditions. This strategy helps businesses:

  • Maximize revenue by setting the right price at the right moment.
  • Stay competitive by reacting instantly to market and competitor changes.
  • Improve customer satisfaction with fair, timely price adjustments.
Key Benefits for Black Friday
  • Higher sales volume: Competitive pricing attracts more shoppers.
  • Better margins: Prevent unnecessary discounting while still appealing to deal-seekers.
  • More efficiency: Automate pricing with tools like PriceMole to save time and reduce manual work.

Monitor Competitors in Real Time

Black Friday sparks more price comparisons than any other shopping day. With shoppers checking multiple platforms for the best deal, staying competitive is essential. PriceMole tracks competitor prices, helping you maintain attractive pricing and avoid losing customers to cheaper alternatives.

Adjust Pricing Dynamically with AI

Use dynamic pricing to stay ahead. Instead of manually updating prices across hundreds or even thousands of SKUs, PriceMole automatically adjusts your pricing using real-time market data. This keeps your business fast, competitive, and ready to capture every opportunity during peak shopping moments.

PriceMole Oracle Price: Your AI Pricing Advantage

PriceMole’s Oracle Price uses an AI-driven machine learning algorithm to determine the most profitable and competitive price in the market. It analyzes demand, competitor activity, and market shifts to recommend the best possible price—helping Shopify Plus brands boost revenue, protect margins, and stay ahead during the busiest shopping season.

Summary

Black Friday 2025 marks a new era of longer, smarter, and more mobile centered shopping. Shoppers expect personalization, transparency, sustainability, and genuine value. Retailers need intelligent tools to keep up with these shifts.

With PriceMole, Shopify Plus and BigCommerce shops can:

  • Monitor competitors instantly
  • automate price updates
  • stay visible and competitive
  • Save hours of work
  • improve margins and conversions

This season, do more than compete. Lead with smart pricing powered by PriceMole.

Discover how PriceMole’s innovative tools can power up your Black Friday strategy. For more details, visit our Website, Shopify, BigCommerce, Facebook, Twitter, and LinkedIn. Reach out today and prepare for your best Black Friday yet—let’s make this season a success!